April, 2009 Archive
Thursday, April 30th, 2009
The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish?
In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...
Tags: #rzcs, Amnesia Razorfish, Barbie, Client Summit, Dave Stewart, Mattel, McDonald's, Porter Gale, Razorfish, recession, Social Influence Marketing, Twitter, Virgin America
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Monday, April 27th, 2009
Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate -- a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED. MillerCoors is the latest example of a company that proves the point. Rather than ...
Tags: Forrester, Intel, MillerCoors, New York Times, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
Monday, April 27th, 2009
Smile - ASDA's rolling back more prices from Razorfish UK on Vimeo.
You might have heard about the fancy Razorfish online/offline viral campaign created with all® detergent Now comes British retailer ASDA (a Wal-Mart subsidiary), which asked the Razorfish London office to create digital advertising that supports ASDA's "price rollback" ...
Tags: Razorfish; ASDA
Posted in Agencies, Digital, Marketing | 2 Comments »
Monday, April 27th, 2009
Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors. Some observations:
The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook. But ...
Tags: Amazon, Facebook, GM, Google, iPhone, Kindle, MySpace, Obama, Playstation, Razorfish, SxSW, Twitter, Wii, Wikipedia, XBox
Posted in Marketing | 3 Comments »
Monday, April 6th, 2009
How do you make laundry detergent fun?
My employer Razorfish tackled this challenge when we helped all® detergent create a promotion that aired April 5 on Celebrity Apprentice. Instead of focusing on product attributes, we associated all® with a charitable cause through viral marketing. Celebrity Apprentice viewers saw a 30-second TV ...
Tags: all, Celebrity Apprentice, Digital, Joan Rivers, Melissa Rivers, Razorfish, television, viral, YouTube
Posted in Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
