March, 2009 Archive
Friday, March 27th, 2009
Who says a corporate blog has to be bland and impersonal?
A group of Razorfish employees recently launched a blog known as Scatter/Gather, written for people who live in the somewhat esoteric world of content strategy -- which is basically the process of "ideating, organizing, and cultivating" web content (video, links, ...
Tags: 37signals, Organic, Razorfish
Posted in Marketing | No Comments »
Monday, March 23rd, 2009
If you are a fan of the television program The Office, I don't need to explain the photo above. You have to hand it to the creators of The Office: how many television shows do you know of whose fans willingly deface government property to spread around its in-jokes? Oh, ...
Tags: The Office, Twitter, YouTube
Posted in Marketing | 4 Comments »
Monday, March 23rd, 2009
In a recent blog post I mentioned that a recession is the right time to innovate. Looks like BusinessWeek agrees. The March 23-30 issue, "Game-Changing Ideas for Business," highlights breakthrough business ideas that have emerged during tough times when companies need new ways to manage and grow. In the article ...
Tags: AT&T, BusinessWeek, Dockers, Razorfish, Surface
Posted in Marketing | 1 Comment »
Sunday, March 8th, 2009
The fifth annual Digital Outlook Report, published today by my employer Razorfish, feels more relevant than ever. Razorfish issues the DOR to help marketers make smarter decisions about where to make their digital media spend. And in a recession, marketers are under more pressure to justify how they spend those ...
Tags: Diigtal Outlook Report, Razorfish, Social Influence Marketing
Posted in Marketing | 12 Comments »
Thursday, March 5th, 2009
Recently Australia-based Amnesia Razorfish (part of the Razorfish global network) won the Adnews interactive agency of the year for the third consecutive year. As a Razorfish employee, I'm happy for my colleagues at Amnesia Razorfish (and of course for our clients, as the award is a reflection on them, too). ...
Tags: Amnesia Razorfish, Axe, Lipton, Lynx, Razorfish, Smirnoff, Social Influence Marketing, Surface, Unilever
Posted in Marketing | No Comments »
Tuesday, March 3rd, 2009
Have you noticed U2's gutsy distribution strategy for the newly released No Line on the Horizon? I don't mean the predictable release of the album on MySpace prior to its March 3 launch in stores -- but rather the heavy reliance on an allegedly dead medium, the compact disc. At ...
Tags: AC/DC, Beck, Best Buy, David Stewart, Eagles, No Line on the Horizon, Prince, Radiohead, Razorfish, Target, U2, Wal-Mart
Posted in Digital, Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
