February, 2009 Archive
Friday, February 27th, 2009
Only in America: the United States struggles through a withering recession, and yet the personal attire of Barack and Michelle Obama creates a national controversy. Barack Obama is accused of turning the Oval office into a locker room for discarding his suit jacket. Michelle Obama raises eyebrows for baring her ...
Tags: Lincoln, Obama
Posted in Marketing | 1 Comment »
Wednesday, February 25th, 2009
Someday I'll need to talk to my daughter about drugs. I sure hope I don't screw it up. To help people like me, my employer Razorfish and the Partnership for a Drug-Free America (PDFA) have launched a site, Don't Sound Like Your Parents. The site uses video reels to depict ...
Tags: PDFA, Razorfish
Posted in Marketing | 1 Comment »
Tuesday, February 10th, 2009
According to a new survey by the Association of National Advertisers (ANA), 77 percent of marketers will reduce their advertising campaign media budgets.
The ANA isn't the only organization forecasting bad news for the marketing industry. Forrester Research recently predicted that marketing budgets will see typical decreases of 15-to-25 percent as ...
Tags: ANA, Core i7, Digital Drag Race, Forrester, innovation, Intel, Razorfish, recession, Social Influence Marketing, social media, Wall Street Journal, Wired
Posted in Marketing | 8 Comments »
Monday, February 2nd, 2009
"So I went up to the room and the first thing I saw was this big bong pipe. You know, on this team, you could walk into their meal and get high just breathing." -- Steve Sabol of NFL Films describing the locker room of the San Diego Chargers ...
Tags: Michael Phelps, Olympics, Tom Peters, Willie Nelson
Posted in Marketing | No Comments »
Monday, February 2nd, 2009
If marketers want to understand today's mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have published a report, Digital Mom, to help. Digital Mom analyzes the purchasing behavior and media consumption habits of the increasingly digital savvy and powerful mom consumer. As ...
Tags: CafeMom, Marketing, moms, Razorfish, Social Influence Marketing, social media, women
Posted in Marketing | No Comments »
“All the marketing hype that’s fit to print”
