October, 2008 Archive
Wednesday, October 29th, 2008
This blog post comes live from the 2008 Forrester Consumer Forum in Dallas, October 28-29, 2008. The October 29 keynote consists of “Consumer 2018: Separating Fact from Fad” by Forrester Principal Analyst Lisa Bradner. Lisa addresses a thorny question: what will consumers be doing 10 years from now? How do ...
Tags: consumer, Forrester, Sprint, Suave, Tina Brown
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Tuesday, October 28th, 2008
Social media influence consumer purchase behavior far more than you might think.
That’s a key finding of new Razorfish thought leadership, FEED: The Razorfish Consumer Experience Report. The report is available in Flash and PDF download here: http://feed.razorfish.com and on the Razorfish Digital Design Blog. FEED, launched on 20 October ...
Tags: Amazon.com, Best Buy, Design, Marketing, Razorfish, social media, web 2.0
Posted in Marketing | 1 Comment »
Tuesday, October 21st, 2008
File this one under "physician, heal thyself." On 20 October 2008, my employer Avenue A | Razorfish shortened our name to Razorfish.
As many people know, our agency resulted from the merger of Avenue A and Razorfish in 2004. I helped lead the effort to research the adoption of ...
Tags: Razorfish
Posted in Marketing | 5 Comments »
Monday, October 6th, 2008
The marketing of trading cards has come a long way since the days of cheap cardboard and stale bubble gum.
You can still go to a store and buy baseball cards in foil-wrapped packets just like kids and grown-ups have been doing for decades. But the cards themselves are slicker. The ...
Tags: Donruss, Ed Asner, Goldie Hawn, Helen Slater, John Wayne, Regis Philbin, Wink Martindale
Posted in Marketing | 2 Comments »
Friday, October 3rd, 2008
Correction In our Sept. 29 issue the reviewer of the Pussycat Dolls' Doll Domination misquoted the lyrics to "When I Grow Up" as saying they want to have "boobies" when they grow up. The lyrics actually say "groupies."
-- People magazine MailBag, 13 October 2008
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“All the marketing hype that’s fit to print”
