July, 2008 Archive
Thursday, July 31st, 2008
Just what the world needs: another top 20 albums of all time list, courtesy of the Y! Radish Music Blog. This list is a bit different from the usual critical assessments because it seeks to be more objective and empirical, weighing factors such as album sales, "critical rating value" ...
Tags: Beatles, Bob Dylan, Doors, George Michael, Grammy Awards, Led Zeppelin, Michael Jackson, Pink Floyd, Radiohead, rock, Rolling Stones, Stevie Wonder, Van Halen, Y! Radish Music Blog, Yahoo
Posted in Marketing | 2 Comments »
Wednesday, July 30th, 2008
I’m always hearing about how retailers like Bass Pro Shops and American Girl are the masters of building a brand through a great experience. Instead of peddling merchandise on bland-looking racks in its stores, American Girl creates a fun destination where families can dine together and explore themed rooms patterned ...
Tags: American Girl, Bass Pro Shops, Bonnie and Clyde, Cirque du Soleil, Kooza
Posted in Marketing | No Comments »
Friday, July 25th, 2008
Check out "Confessions of a Summer Intern" a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning on my team for several weeks. She has ...
Tags: Agencies, Avenue A | Razorfish, Digital, Razorfish
Posted in Agencies, Digital, Marketing | 1 Comment »
Friday, July 25th, 2008
Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through experiences that engage consumers, online and offline. ...
Tags: Avenue A | Razorfish, Best Buy, Forrester, Gartner, JupiterResearch, Marketing, Nike
Posted in Marketing | No Comments »
Thursday, July 24th, 2008
In a recent blog post, I shared the story of a bright and talented 20-something job candidate who confessed to me that she'd never purchased a print edition of any newspaper in her life because she's so comfortable consuming all her media digitally. Invariably this story evokes frowns ...
Tags: Cubs, Digital, media, Tribune
Posted in Digital, Marketing | 4 Comments »
“All the marketing hype that’s fit to print”
