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	<title>Comments on: Two lessons from the Avenue A &#124; Razorfish Client Summit</title>
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	<description>"All the marketing hype that's fit to print"</description>
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		<title>By: Social Media + Razorfish = takeaways from Avenue A &#124; Razorfish Client Summit &#124; Fast.Fwd.Innov@tion</title>
		<link>http://www.superhypeblog.com/2008/05/21/two-lessons-from-the-avenue-a-razorfish-client-summit/comment-page-1/#comment-481</link>
		<dc:creator>Social Media + Razorfish = takeaways from Avenue A &#124; Razorfish Client Summit &#124; Fast.Fwd.Innov@tion</dc:creator>
		<pubDate>Tue, 10 Jun 2008 13:42:34 +0000</pubDate>
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		<description>[...] interesting post from David Deal, Marketing Director of Avenue A &#124; Razorfish: 2 lessons from the Avenue A &#124; Razorfish Client Summit Tags: Dell, Razorfish, Shiv Singh, Social Media, Starbucks, UGC      This entry was posted on [...]</description>
		<content:encoded><![CDATA[<p>[...] interesting post from David Deal, Marketing Director of Avenue A | Razorfish: 2 lessons from the Avenue A | Razorfish Client Summit Tags: Dell, Razorfish, Shiv Singh, Social Media, Starbucks, UGC      This entry was posted on [...]</p>
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		<title>By: Ross Popoff-Walker</title>
		<link>http://www.superhypeblog.com/2008/05/21/two-lessons-from-the-avenue-a-razorfish-client-summit/comment-page-1/#comment-458</link>
		<dc:creator>Ross Popoff-Walker</dc:creator>
		<pubDate>Fri, 23 May 2008 16:22:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.superhypeblog.com/?p=214#comment-458</guid>
		<description>Postopia is a great example of an engaging web experience. But I really hope brands take the risk of infusing their main web properties with a sense of fun or thrill, not just microsites for example.

Imagine a banking site where you actually ENJOY checking your balance and paying bills :) I think it&#039;s possible. here are my thoughts: http://tinyurl.com/3fmq2k</description>
		<content:encoded><![CDATA[<p>Postopia is a great example of an engaging web experience. But I really hope brands take the risk of infusing their main web properties with a sense of fun or thrill, not just microsites for example.</p>
<p>Imagine a banking site where you actually ENJOY checking your balance and paying bills <img src='http://www.superhypeblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I think it&#8217;s possible. here are my thoughts: <a target="_blank" href="http://tinyurl.com/3fmq2k" rel="nofollow">http://tinyurl.com/3fmq2k</a></p>
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