April, 2008 Archive
Saturday, April 12th, 2008
"If you're offended by sexual innuendo or masturbation or sexual coloring books -- if you're offended by any of these, then don't work here" -- Dov Charney, CEO, American Apparel Inc., quoted in The Wall Street Journal Weekend Edition, 12 April 2008
Tags: Dov Charney, fashion
Posted in Marketing | 4 Comments »
Friday, April 11th, 2008
Accelerate sounds great but features the worst CD cover art (above) since Robert Plant released Fate of Nations:
And just about as bad as the hideous cover of the otherwise excellent A Bigger Bang by the Rolling Stones:
Why hide one of the most visible and highly recognizable bands in the world ...
Tags: Design, Marketing, REM, Robert Plant, rock, Rolling Stones
Posted in Marketing | 1 Comment »
Wednesday, April 9th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. The theme of the 2008 event is building great ...
Tags: analysts, blogs, Forrester, Jeremiah Owyang, Jupiter
Posted in Marketing | 6 Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. The theme of the 2008 event is building great ...
Tags: Fidelity, Forrester, Levi's
Posted in Digital, Marketing | 3 Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing.
In an afternoon session April 8, Josh Bernoff and Charlene Li, ...
Tags: Design, engagement, Forrester, Groundswell, social media
Posted in Digital, Marketing | No Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing.
Normally these kinds of events are hosted by an executive who ...
Tags: Avenue A | Razorfish, Forrester, IKEA, Nike, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
Saturday, April 5th, 2008
Hot, sexy, and dead. Jim Morrison? No -- Heath Ledger.
Ledger has been dead nearly three months, and his career is hotter than ever. He's generating buzz through a successful viral marketing campaign for his role as the Joker in the forthcoming Dark Night. And he just can't stay ...
Tags: celebrities, Heath Ledger, Jim Morrison, paparazzi
Posted in Marketing | No Comments »
Thursday, April 3rd, 2008
I just got done helping to chaperone 40 kindergarten students at a field trip to the Brookfield Zoo in suburban Chicago. I feel wiped out physically but also energized by the lessons they taught me about my job as a marketing executive. Here's what I learned:
* The importance ...
Tags: Marketing
Posted in Marketing | 1 Comment »
Wednesday, April 2nd, 2008
I cannot say I know anyone who would characterize shopping for a mobile device as "fun and engaging." AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA Wireless Conference April 2, AT&T demonstrated how the company will use Microsoft Surface touch ...
Tags: AT&T, Avenue A | Razorfish, Design, Marketing, Microsoft, Razorfish, Surface
Posted in Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
