April, 2008 Archive
Sunday, April 27th, 2008
Have you heard of the new rock and roll amusement park, the Hard Rock Park? I'm not making this up. Hard Rock Park, opening June 2 in Myrtle Beach, South Carolina, offers a Led Zeppelin roller coaster, an "Eagles Life in the Fast Lane" coaster, and the Carnaby ...
Tags: amusement parks, Avenue A | Razorfish, Baby Boomers, Eagles, Hard Rock Park, Led Zeppelin, Marketing, Razorfish, Tom Peters
Posted in Design, Marketing | 5 Comments »
Sunday, April 27th, 2008
What makes a brand authentic?
I recently found out one chilly April day at the Maid-Rite diner, an unassuming hamburger stand operating in a modest neighborhood in Springfield, Illinois.
Tags: Maid-Rite, Marketing, restaurants, retail, Route 66, Springfield
Posted in Marketing | 2 Comments »
Saturday, April 26th, 2008
(CNN) -- James Karl Buck helped free himself from an Egyptian jail with a one-word blog post from his cell phone.
Buck, a graduate student from the University of California-Berkeley, was in Mahalla, Egypt, covering an anti-government protest when he and his translator, Mohammed Maree, were arrested April ...
Tags: Twitter
Posted in Marketing | No Comments »
Saturday, April 26th, 2008
A $6,000 Toto Neorest heated toilet with a three-stage flush engine. A $65,000 Hastens Vividus bed with hand-teased horsehair and an Arctic-pine frame. A $1.5 million Bugatti Veyron automobile with a top speed of 253 miles per hour. Superhype or worth the cost? Benjamin Wallace finds ...
Tags: Bugatti Veyron, Four Seasons, GQ, Hastens Vividus, luxury, Toto Neorest
Posted in Marketing | No Comments »
Saturday, April 26th, 2008
Awhile ago I blogged about the curious case of Heath Ledger, whose career is hotter than ever months after his death. Now comes the story of Sergio Gomez, formerly lead singer of the band K-Paz de La Sierra until his violent death five months ago after a concert in ...
Tags: celebrities, Heath Ledger, K-Paz
Posted in Marketing | No Comments »
Saturday, April 19th, 2008
"LONDON, England (CNN) -- A foul smell permeating London and parts of England over the past two days is due to farmers on the European continent spreading manure in their fields, forecasters and British farmers said Saturday.
The agricultural odor is inescapable in central London and smells vaguely ...
Tags: London
Posted in Marketing | No Comments »
Saturday, April 19th, 2008
After complaining about my underwhelming experience with Fandango, I just had to put away my laptop and have a little fun with my six-year-old daughter, who had been patiently waiting for me Saturday morning while I shamelessly blogged like the negligent parent I am. I had promised her a visit ...
Tags: customer experience
Posted in Marketing | 1 Comment »
Saturday, April 19th, 2008
Fandango is trying to reinvent itself from being a website where you buy movie tickets to an entertainment experience where consumers can participate in a movie fan community. But Fandango still needs to improve the process of buying movie tickets or else the community experience doesn't matter. To ...
Tags: Fandango, Marketing, movies
Posted in Marketing | 2 Comments »
Sunday, April 13th, 2008
I ran out of reading material on a long flight from LAX this week and actually read the in-flight magazine (Hemispheres) that United provides for free along with a vomit bag and pretzels. So after reviewing its contents from cover to cover, I have to wonder:
* Is Manny's of ...
Tags: airlines, Marketing, United
Posted in Marketing | 5 Comments »
Saturday, April 12th, 2008
Whoever complained about intrusive advertising hasn't read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna:
"The world is a series of rooms, which are arranged like concentric ...
Tags: advertising, Avenue A | Razorfish, Digital Outlook Report, Disney, Keith Richards, Louis Vuitton, Madonna, Marketing, Razorfish
Posted in Marketing | 3 Comments »
“All the marketing hype that’s fit to print”
