March, 2008 Archive

Sheraton enables user-generated March Madness

Wednesday, March 12th, 2008

Just in time for the NCAA Men's Basketball Tournament, Sheraton Hotels & Resorts has worked with my employer Avenue A | Razorfish to launch an innovative user-generated marketing campaign, SheratonWave.com. On the SheratonWave site, sports fans can post videos of themselves performing the iconic hand "wave" (hitherto an experience ...

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What do you think of the Comcast Facebook group?

Tuesday, March 4th, 2008

Comcast recently invited me to become a member of the Facebook "Join the Conversation with Comcast" group. A company having a Facebook page or group is all the rage these days. I recommend organizations embrace Facebook to learn more about your stakeholders, share information, and to listen. ...

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Roger Clemens is hiring

Monday, March 3rd, 2008

I'm sure that the Roger Clemens The Rocket Sports Grill in Houston was a good idea at the time. Dare I ask what's on the menu? (Thanks NPK for the photo!)

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