February, 2008 Archive
Monday, February 11th, 2008
I'm part of the Avenue A | Razorfish team responsible for our employee blogging program. As such, I co-wrote our employee blogging policy, which happens to include this gem of a statement: "keep up with your work. Don't let blogging interfere with your job."
Man, that's what I call ...
Tags: Avenue A | Razorfish, blogging, blogs, Razorfish
Posted in Agencies, Digital, Marketing | 14 Comments »
Monday, February 11th, 2008
The most gratifying Grammy award last night went to Sir George Martin and his son Giles for producing the most stunning musical mash-up in history, the Beatles "Love." At age 82, Sir George could be forgiven for resting on his laurels. But instead he and Giles took an ...
Tags: Beatles, George Martin, Grammy Awards
Posted in Marketing | No Comments »
Saturday, February 9th, 2008
Super Bowl XLII is already remembered as one of the most shocking upsets in sports history -- and that's no hype. But it was also history's second-most watched American TV broadcast of any kind.
The Super Bowl has finally become a super brand worthy of all the hype. And ...
Tags: Giants, Marketing, NFL, Patriots, Super Bowl
Posted in Marketing | 6 Comments »
Friday, February 1st, 2008
Hollywood provides a lifetime of blogworthy content for Superhype. Consider The Bucket List, widely regarded as another example of the sad decline of Rob Reiner's directing career. The movie scored a paltry 42 percent rating on rottentomatoes.com and a scathing 1-star rating from Roger Ebert.
Tell that to Warner ...
Tags: Marketing
Posted in Marketing | No Comments »
“All the marketing hype that’s fit to print”
