Comments on: Listening through communities http://www.superhypeblog.com/2008/02/18/listening-through-communities/ "All the marketing hype that's fit to print" Sat, 13 Mar 2010 00:36:00 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Dedicated to Book Internet Promotion » Listening through communities http://www.superhypeblog.com/2008/02/18/listening-through-communities/comment-page-1/#comment-354 Dedicated to Book Internet Promotion » Listening through communities Wed, 26 Mar 2008 00:00:25 +0000 http://www.superhypeblog.com/2008/02/18/listening-through-communities/#comment-354 [...] Listening through communities [ levi.jpg] Levis and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levis: Project 501 Design Challenge On January 23, viewers of the TV show Project Runway learned about the launch of the Levis Project 501 Design Challenge, [...] [...] Listening through communities [ levi.jpg] Levis and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levis: Project 501 Design Challenge On January 23, viewers of the TV show Project Runway learned about the launch of the Levis Project 501 Design Challenge, [...]

]]> By: Lowering The Cost and Risk of Building Community » Digital Podcast http://www.superhypeblog.com/2008/02/18/listening-through-communities/comment-page-1/#comment-207 Lowering The Cost and Risk of Building Community » Digital Podcast Wed, 20 Feb 2008 01:03:19 +0000 http://www.superhypeblog.com/2008/02/18/listening-through-communities/#comment-207 [...] work that ties TV together with online social communities. This post from Dave Deal titled Listening through communities shows off efforts by Levi and Kraft Crystal [...] [...] work that ties TV together with online social communities. This post from Dave Deal titled Listening through communities shows off efforts by Levi and Kraft Crystal [...]

]]> By: Scott http://www.superhypeblog.com/2008/02/18/listening-through-communities/comment-page-1/#comment-206 Scott Tue, 19 Feb 2008 17:43:07 +0000 http://www.superhypeblog.com/2008/02/18/listening-through-communities/#comment-206 Many clients are approaching me today interested in social networking communities, and I am generally hesitant about them getting involved. Much of my hesitation revolves around the fact that I am skeptical that customers/users care enough about a client's product to register for an online community and actively create content and communicate with other users. I like how you're taking a larger idea (fashion, health) and making it the focus of the site rather than the product or brand itself. I'm still a bit skeptical, and would love a follow up post once you have some analytics or information about the ROI on the sites. Thanks! Many clients are approaching me today interested in social networking communities, and I am generally hesitant about them getting involved. Much of my hesitation revolves around the fact that I am skeptical that customers/users care enough about a client’s product to register for an online community and actively create content and communicate with other users.

I like how you’re taking a larger idea (fashion, health) and making it the focus of the site rather than the product or brand itself. I’m still a bit skeptical, and would love a follow up post once you have some analytics or information about the ROI on the sites.

Thanks!

]]> By: Jennifer Aniston » Blog Archive » Listening through communities http://www.superhypeblog.com/2008/02/18/listening-through-communities/comment-page-1/#comment-205 Jennifer Aniston » Blog Archive » Listening through communities Tue, 19 Feb 2008 08:22:12 +0000 http://www.superhypeblog.com/2008/02/18/listening-through-communities/#comment-205 [...] Superhype wrote an interesting post today on Listening through communitiesHere’s a quick excerpt For instance, Jennifer Aniston’s yoga instructor Mandy Ingber gives you yoga tips…. [...] [...] Superhype wrote an interesting post today on Listening through communitiesHere’s a quick excerpt For instance, Jennifer Aniston’s yoga instructor Mandy Ingber gives you yoga tips…. [...]

]]> By: Fashion » Listening through communities http://www.superhypeblog.com/2008/02/18/listening-through-communities/comment-page-1/#comment-203 Fashion » Listening through communities Tue, 19 Feb 2008 07:03:49 +0000 http://www.superhypeblog.com/2008/02/18/listening-through-communities/#comment-203 [...] ddeal wrote an interesting post today on Listening through communitiesHere’s a quick excerptOn January 23, viewers of the TV show “Project Runway” learned about the launch of the Levi’s Project 501 Design Challenge, where anyone can submit a fashion design for an online community to judge. The first-place winner will have his … [...] [...] ddeal wrote an interesting post today on Listening through communitiesHere’s a quick excerptOn January 23, viewers of the TV show “Project Runway” learned about the launch of the Levi’s Project 501 Design Challenge, where anyone can submit a fashion design for an online community to judge. The first-place winner will have his … [...]

]]>