Comments on: Boy, did I screw up

By: acidlabs » This Week’s Links on Ma.gnolia

acidlabs » This Week’s Links on Ma.gnolia — Sun, 17 Feb 2008 08:02:04 +0000

[...] Superhype » Blog Archive » Boy, did I screw up [...]

By: George Colony

George Colony — Fri, 15 Feb 2008 19:16:50 +0000

Blogging = work and work = blogging. The challenge is not separation. The challenge is how the two are seamlessly woven.

By: Warum Werber bloggen sollten » Johannes Kleske - tautoko weblog

Warum Werber bloggen sollten » Johannes Kleske - tautoko weblog — Thu, 14 Feb 2008 16:57:59 +0000

[...] Avenua A | Razorfisch, der Mutteragentur von Neue Digitale. Z.B. David Deal, Marketing Director in Superhype » Blog Archive » Boy, did I screw up: At a time when Forrester Research urges agencies to become more connected with consumers, [...]

By: Johannes Kleske

Johannes Kleske — Thu, 14 Feb 2008 16:47:11 +0000

I totally vote for quality. There are round-about 500 new entries in my feedreader each day. It takes more time to sort through the noise then reading the quality stuff. I embrace every blogger who writes one quality posting a week then one who write two mediocre posts each day.
But being a blogger myself I know that it is much easier to do two quick posts a days then one quality one a week.

By: EverydayUX » Blog Archive » Links for February 11th through February 12th

Tue, 12 Feb 2008 20:09:56 +0000

[...] Good post on the importance of company blogging [...]

By: Mary Beth Kemp

Mary Beth Kemp — Tue, 12 Feb 2008 16:00:40 +0000

Cheers, David. And good luck on the policy edits. I have the same ‘blog angst’. I guess as marketers we’ve all been told to focus on quantity…but it’s really quality that counts. The quality of consumer connections – and of blog posts – will be the driver.

By: Lo que diferencia a Internet como medio de comunicación « Javier Godoy

Lo que diferencia a Internet como medio de comunicación « Javier Godoy — Mon, 11 Feb 2008 23:14:05 +0000

[...] que la crisis ( la económica ) nos hace pensar que los medios digitales pueden ser la respuesta que necesitan las marcas , quizá ha llegado el momento de encontrar una forma correcta de usar estos medios. No es que hasta [...]

By: Stephen Collins

Stephen Collins — Mon, 11 Feb 2008 23:02:31 +0000

David, and interesting and very forward-thinking retake on corporate blogging. AARF is, of course, in the privileged position of both believing in what you’re saying and being a thought leader and actor in corporate social media.

If only the same thinking were done in many, many other organisations…

By: David Deal

David Deal — Mon, 11 Feb 2008 22:27:53 +0000

These are all great comments. Thank you. To continue the conversation: I had mixed feelings about launching my blog last year. As a member of our company blogging team, I felt like I needed to blog in order to be a better counselor to Avenue A | Razorfish would-be bloggers. But then I thought, “Wait a minute — blogging for the sake of blogging is just the type of mentality that produces mediocre blogs. Does the world really need another blog?” Finally my desire to join the conversation overcame my misgivings about whether I had anything to offer, and I took the plunge under the theory that my blog is a natural extension of what I talk about with my colleagues all the time. I’m still struggling with the assumption that bloggers HAVE to blog all the time, as in on a daily basis. Yeah, I know the experts say you need to blog often, but I would rather focus on quality, not quantity, of posts. What do y’all think?

By: Darrin Dickey

Darrin Dickey — Mon, 11 Feb 2008 20:31:04 +0000

Good way to look at it. If you run an employee blogging program, isn’t contributing a part of the job for your team? I’d be more concerned about those who never contribute than if contributors are spending enough time on billables.